Akasia Group is a licensing and merchandising agency, specialised in brand management and development, creation, positioning and exploitation of high quality intellectual property assets, as well as extending and building licensing programs. We work directly with the client, licensor or licensee, and our team of experts explores all these options whether we are targeting mass stores or any other high-end specialty shops or integrating Direct to Retail, co-branding or cross merchandising programs.
Akasia Group collaborates with the client to:
Interested in becoming part of our great team,
contact us today to find out how you can have the opportunity.
Our operations are spread worldwide and we love partnering with clients who have an eye for innovation and the savvy to empower change. Akasia Group aids and promotes projects, initiatives and organizations all over the world. We provide a multitude of services that range from providing consultancy to conducting events and we are very proud and excited to call all you - long-term clients, potential partners, friends, and all interested and to show you what we’ve been working on… you’re gonna love it! Currently our projects come under the following categoreis:
Please listen, watch and read which country we come from. Have you ever been in Sofia?
We offer consulting services to brand owners or manufactures requesting specific trademarks or tailored program. From preparation of business plans, marketing reports, advertising and promotional outlines to contract negotiations, product management and reporting structures, Akasia Group is able to customize a program to fit any needs. The marketing department thoroughly reviews our client's rand equities and overall marketing value to ensure a comprehensive understanding of the brand's strategic vision, as well as its goals and capacities in the marketplace. Since we are part of a dynamic industry, we regularly update our strategy to take advantage of market changes and trends.
It is our purpose not only to sell a brand to licensees but to encourage meaningful long term licensing programs that often times transform the average license deal into more visual and lucrative possibilities. We work directly with the client, the licensee and our team of experts in exploring these options whether we are targeting mass stores, like Billa, Kaufland, Lidl, Penny market, Plus discount, Carrefour and high-end specialty shops or integrating Direct to Retail, co-branding or cross merchandising programs. We believe a successful brand is the product of strategy, creativity, and willingness to break a few rules.
|Brand strategy and positioning|
|Brand identity development and design|
|Style guide creation|
|Entertainment and event strategy|
Akasia Group offers a full service of a design studio creating style guides, brochures, logos, websites and other such collateral material for the brand. Our design team works one-to-one with every client to create pieces expressive of each brand’s unique personality and style. We take this process as seriously as any other aspect of business and clients are included in every aspect of the design process from initial concept development to final production, ensuring full satisfaction. Akasia Group staff extensively research the latest trends in the industry guaranteeing style that will stand out in the marketplace.
|Logo and corporate identity development|
|Customized social media design|
|Promotional collateral and media|
The marketing department thoroughly reviews our client’s brand equities and overall marketing value to ensure a comprehensive understanding of the brand’s strategic vision, as well as its goals and capacities in the marketplace. We make the best use of as much market information as possible in order to successfully launch and grow the brand. Since we are part of a dynamic industry, we regularly update our strategy to take advantage of market changes and trends. From competitor analysis and distribution plans to brand positioning and co-branding, we frequently measure our progress while never losing sight of program’s goals.
|Brand strategy development|
|Retail relationship strategy|
|Social media marketing and optimization|
Our art and approval team works with the client in the first stage of obtaining all pertinent logos and artwork-related materials in developing a merchandise style guide, continually updating and refining throughout the life of the program. This team then coordinates with the client to create a marketing presentation package for soliciting potential partners or licensees. Once a licensee is set, the product development approval associate is responsible for obtaining and tracking initial concept artwork through receipt and approval of production samples, performing quality control activities with each submission to ensure our client’s artwork, logos and trademark notices are accurate and aligned with our overall strategic vision and goals, and functioning as liaison between client and licensee as it relates to evaluating and disseminating all pertinent feedback and approvals throughout the program.
Your company brand is your mark of distiction: it's what sets you apart from your competitors. Keep up with the news and establish your strategy that will inspire trust in your company.New Office
As a result of our constant development and growing team, we are happy to announce that we have a brand new office in Paris as from October 1st, 2013.
Given the tremendous potential of the market for brand management, we are confident that our new set-up in Paris, at the heart of Europe, will help us build a strong participation in the licensing projects of the main industry players in Europe and abroad.
Your brand strengths are already identified, but promoting and developing them can be complicated, confusing and incredibly time-consuming.
If you do not have idea how to start and how to present your newly established company and brand we are here to do this and to uncover what is the best solution for you.
Effective brand management requires frequent contact with your branding agency. We will assist you with a wide range of tasks that encourage potential buyers to get to know and get to respect your company.
Our own range of brands and products play a major part in helping us achieve our sustainable aims of helping and educating people improve their health and well-being. We believe our creative culture and desire to seek creative excellence is what drives our success. And the development of original content for all of our networks is a direct result of that dedication to innovation and our audiences.
Pancho Vladigerov Blvd.
Mon-Fri: 9:00am → 6:00pm
Sat & Sunday: Closed